Resume

Making things happen..

Work Experience

Manager - Business Product @Paytm

Managing UPI, 3P Wallets and Rewards product charter for online merchants through a user-first approach, building solutions for enabling and empowering the next gen of merchants and their users

UPI Product Charter

Currently managing the end-to-end UPI product charter for online merchants, running it from features, and compliance perspective. This includes managing bank integrations and merchant connections, as well as product charters of UPI subtypes (Credit cards, PPI wallets, credit lines etc), UPI Plugin SDK and the regulatory requirements that come from time to time.

Managing the UPICC product charter along with the transaction level monitoring, merchant enablement, PnL and escalations
Built the UPI Plugin SDK product for 3P online merchants which was one of the most powerful solution in the industry
Cater to merchant specific requirements with respect to product development and modification

Payment Links & Dynamic QR for online merchants

Benchmarked products against industry, identified parity performance & gaps, and mapped it with business requirements. Ran market intelligence requirements for new features and managed & validated prioritisation (Urgent/Exclusive, Parity, New Ask/Feature) & built PRDs. Enabled business teams with training programs, user flows & content for new feature launches

Omni-channel Product Suite

Worked on the initial omni-channel product charter, conducting market research to identify current market offerings & gaps in the market, competitive benchmarking & evaluate product-market fit. I had identified & aligned stakeholders for a 3 stack approach: Enablement, Affordability & Partnership, and prepared product roadmap & charter, establishing prioritisation structure & timelines, & ensure adherence. Further segregated the product charter with 3-pronged approach: Current product gaps, Current product cross-sell scope and Product-market gaps

Data Anonymisation

Worked on building product & framework for data anonymisation for 3P online merchants

Jan'20 - Mar'22

Manager - Product & Strategy @d.light

Managed Product Strategy for the newly launched solar inverters Developed & standardised process flows for product development & customer success

Managed all stakeholders & led the cross-functional teamConducted extensive market research (Competition analysis & consumer behaviour study)
Identified the gaps & introduced financing as an enabler, growing secondary sales by 3X in a month
End-to-end P/L management through price optimisation

Jun'17 - Jan'19

Intern - Key Accounts & Product Development @Navaida Dubai

Being my first professional experience, I worked closely with the co-founders in handling a key account for the organization, ensuring on-time delivery of commitments. I have worked on extensive market research for our organization, as well as the key account, and have worked on Ijar project with the co-founders.

Mar'22 - Present

Entrepreneur In Residence - Category Head (Bedroom) @Wakefit

Developed & grew the largest home furniture category – beds, developing & building the complete products range through consistent innovation & market feedback (Reporting to co-founder, CEO)

End-to-end managed largest furniture category of beds, with top line revenue contribution of ~15% (~INR 150 cr)
Led the cross-functional team with members from tech, engineering, design, production, logistics & finance
Validated new product concepts via surveys, market research & FGDs, maintaining the user-obsession DNA
Developed user personas for respective categories, with mapping at product level; Built product scope document for each persona
Developed process optimization framework & SOPs to enable accelerated product launches
Responsible for 2X growth (revenue & volume) & adoption of the newly launched EW beds within a span of 3 months
Developed & monitored daily dashboard for adoption (Define & monitor the metrics) & velocity (Which helped in planning for sales period), to enable course correction measures at SKU level
Increased NPS by 20X by eliminating system inefficiencies; Worked on product innovation (P0) & customer excellence
Managed end-to-end P/L for my categories

Jan'19 - Oct'19

Manager - International Sales (ME) @HFCL

Led organisation’s efforts to expand in the ME optical fiber cables market

Conducted market research across UAE
Enabled new product development through market feedback & competition analysis
Established sales funnel & drove conversion, managing portfolio of 3 major accounts driving ~80% of top line
Handled marketing efforts at GITEX Technology Week